Selling
is asking the right questions. Selling is
listening. And selling is telling the right stories .
Some stories are
best told with pictures, some with numbers, some
with analogies, some with comparisons, some with customer quotations, some with 3rd
party data and some with internally observed metrics.
You don’t tell every story every time. But if you "frame and tame" -- tell the right stories at the right time in the right way -- you win more. And if your entire sales team is telling the right stories, you win a lot more.
Capture your best stories in a sales playbook and scale your business:
“Paul’s
sales playbook was the foundation of our sales training and selling process,
which led to 80X ($500K - $40M) systematic, continued growth at Nimblefish”
Randy
Spurrier, Nimblefish, CEO
“Our sales
playbook gives me a faster sales rep ramp and more deals per rep” Lucy Jacobs, VP Sales, AdBrite
“Our sales
playbook has decreased our time to first sale from 3 months to 3 weeks”
Rob Gramer, Sales Manager, Avenue Right
Sales Scale BooksTM have been successfully delivered at many technology companies, including:
